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The expression "search engine marketing" was popularized by Danny Sullivan in 2001[13] to deal with the spectrum of functions concerned in doing Web optimization, taking care of compensated listings with the search engines, submitting websites to directories, and establishing on the internet marketing strategies for firms, organizations, and people.
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Some detractors of paid out inclusion allege that it triggers searches to return outcomes based mostly extra around the financial standing in the interests of a Site, and fewer within the relevancy of that web-site to finish-users.
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